We kick off Psalta with these MSME brands from Pangasinan.

Cawayan makes beautifully-crafted bags, from Santiago Island, Bolinao.

Cawayan's narrative is a testament to the transformative power of inspiration and the boundless potential of cross-cultural influences. At its heart, this captivating tale revolves around the visionary owner, Precious Cayaon, whose life was forever altered by her encounter with the opulent native products of the Maldives. This encounter ignited a creative spark within Precious, propelling her to embark on a mission to introduce the allure of the Maldives' luxury aesthetics to her hometown in Pangasinan. What sets Cawayan apart is not merely their aspiration to replicate these exotic goods but their commitment to infusing them with a distinctly local flavor, a touch of tropical paradise that resonates with the essence of Pangasinan's rich heritage. In this harmonious fusion of international inspiration and local craftsmanship, Cawayan has carved a niche for itself in the market, crafting bags and products that are genuinely one-of-a-kind, echoing the beauty of the Maldives and the soul of their homeland.

B6 (Blessed 6 of Binalonan) are makers of espadrille footwear, composed of young entrepreneurs from Binalonan.

Abound's nurturing and mentorship have been instrumental in B6's journey from aspiring shoemakers to skilled artisans. Through this initiative, they've not only learned the intricate art of shoemaking but have also developed a strong entrepreneurial mindset. With the support of the provincial government, in collaboration with Artisan Empowerment Association, the B6 team were given opportunity to learn in various programs, including training form the Philippine Footwear Academy. B6's creations are a blend of tradition and innovation, showcasing the heart and soul that they've poured into their craft. AEA’s Project Abound provided them a platform to showcase their talents, connecting them with a broader audience and helping them gain recognition in the competitive fashion industry.

Welab are makers of sustainable, upcycled bags from Binalonan.

Led by the dynamic trio of Novy Dizo, Macrina Villena, and Marilyn Estrada, Welab (Women Empowerment and Livelihood Association of Binalonan) has a mission that extends beyond creating upcycled bags. It's a mission of empowerment, particularly for women in the community. Abound recognized the potential in Welab's mission and provided support through mentorship. By upcycling sacks into stylish bags, Welab not only contributes to environmental sustainability but also provides women with opportunities for economic independence. Through Project Abound, their impact was further amplified by connecting them with a wider audience, showcasing the positive change that sustainable entrepreneurship can bring. Welab's journey exemplifies how social and environmental initiatives can create a ripple effect, transforming not only discarded materials but also the lives of the women who craft these eco-friendly products, leading to a more empowered and sustainable future for all involved.

Alma makes architectural lamps from Pozzorubio.

Alma Lopez's foray into crafting architectural lamps during the pandemic not only displays her artistic flair but also demonstrates the resilience of Pangasinan's entrepreneurial spirit. Alma's lamps not only illuminate spaces but also illuminate the lives of her neighbors as she creates livelihood opportunities within her community. Her journey from novice to skilled artisan is a testament to the transformative power of passion and determination. Through her craft, Alma not only brightens rooms but also brightens the futures of those around her, embodying the indomitable spirit of local artisans who turn adversity into opportunity, proving that creativity and determination can illuminate even the darkest times.

Ilo are makers of home crafts form Laoac.

Ilo, founded by twins Cherry Lyn Ariaga and Cherry Dee, alongside Kimo Alarcio from Laoac, is a testament to the untapped talents within their community. With the guidance and support of Abound, they transformed their vision into a thriving reality. By skillfully fusing metalwork with natural materials, Ilo has forged a brand that harmoniously marries tradition with modernity, highlighting the remarkable artisanal skills abundant in their local community. Their journey exemplifies the potential for transformative change when a strong vision meets the right support, resulting in a brand that not only celebrates their heritage but also propels their community forward through innovative craftsmanship. Ilo's commitment to preserving traditional craftsmanship while infusing it with contemporary design has not only created unique, timeless pieces but has also provided valuable economic opportunities for local artisans. Their story serves as a shining example of how nurturing local talent and blending it with global perspectives can empower communities and contribute to the preservation of cultural heritage.

Crafter’s Joy transformed corn husks into bags and crafts, based in Basistio.

Crafter's Joy, a remarkable initiative rooted in Basista, Pangasinan, represents more than just a creative enterprise—it's a beacon of sustainable innovation and community empowerment. Their artistry extends beyond transforming corn husks into ropes that are then made into bags and othr crafts; it encapsulates the spirit of resilience and resourcefulness that characterizes the people of Pangasinan. With the invaluable support of the local government of Pangasinan and the visionary Project Abound, these skilled artisans have been provided with a global platform to showcase their creations. This collaboration not only enhances their visibility but also fosters economic growth within the community. These beautiful, eco-friendly accessories are more than just bags; they are tangible testaments to the synergy between local craftsmanship and global opportunity, demonstrating how creativity, sustainability, and collaboration can open doors to a brighter future for communities like Basista and beyond.

Blades are metal experts (swords and knives) from Pozzorubio.

Marvin Dizo's expertise in jewelry making and Franklin Devera's mastery of crafting swords and knives exemplify the diverse skill set within Blades. Abound recognized their exceptional talents and played a crucial role in nurturing their craft. Through their participation in the Project Abound program, Blades gained exposure to a wider audience, solidifying their reputation as artisans of exceptional metalwork. This fusion of traditional craftsmanship and contemporary design has not only revitalized local traditions but has also created sustainable livelihoods, underscoring the transformative impact that recognizing and supporting local talents can have on both artisans and their communities. Blades' journey, fueled by their dedication and Abound's support, serves as a shining example of how the synergy between traditional artistry and modern entrepreneurship can empower artisans to thrive and preserve their craft for generations to come.

Erastus creates reninventive furniture from Sto. Tomas

Erastus Vilicaña's reinvention of furniture design is nothing short of visionary. His creations are a testament to the power of innovation and artistic expression. Abound's support allowed Erastus to further explore his artistic boundaries, resulting in furniture pieces that transcend the ordinary. His work showcases the transformative potential of combining materials and design in ways that redefine the concept of furniture. Erastus's ability to merge functionality with artistry has breathed new life into interior spaces, offering a unique blend of aesthetics and practicality that captivates those who encounter his creations. His journey highlights how nurturing artistic innovation can lead to the creation of not just furniture, but works of art that enrich lives and spaces alike.

Rach creates sustainable luxury bags from Aguilar.

Based in Aguilar, Pangasinan, Rach is a company that seamlessly combines luxury and sustainability. They specialize in crafting opulent bags from exquisite natural resources, showcasing the region's innate beauty in each creation. Beyond fashion, Rach embodies a deep commitment to eco-conscious living, ensuring that their materials are both environmentally friendly and ethically sourced. Every Rach bag is a work of meticulous craftsmanship, reflecting their profound respect for the environment and the splendor of Pangasinan's landscapes. With Rach, sustainability becomes a statement of style, offering consumers the chance to embrace nature-inspired fashion that is both elegant and responsible. This company isn't just about bags; it's about making a conscious choice for fashion that supports a greener future while celebrating the rich beauty of their region. Rach invites you to experience the allure of sustainable luxury, where each accessory is a testament to the harmony between fashion and nature.

Herwin Buccat, the prolific, nature-inspired painter from Bolinao.

Herwin Buccat, the prolific painter from Bolinao, offers a profound homage to nature through his art. His canvases come alive with the vibrant colors and textures of Bolinao's landscapes, capturing the essence of its coastal beauty, enchanting mangrove forests, and everything nature. Buccat's work transcends mere representation; it becomes a visual symphony, echoing the rhythms of nature and inviting viewers to reconnect with the Earth's splendor. His ability to convey the vitality and harmony of the natural world demonstrates a deep spiritual connection to his surroundings, reminding us to appreciate the beauty often overlooked in our busy lives and inspiring a commitment to preserve these fragile ecosystems. In Buccat's hands, the canvas becomes a sanctuary where nature's secrets are unveiled, and where the profound interconnectedness of all living things is celebrated.

These SMEs in Pangasinan, supported by the provincial government of Pangasinan and Artist Empowerment Association through the Abound program, not only represent the intersection of creativity and entrepreneurship but also embody the resilience and talent of the local community. Their stories serve as inspiration for aspiring entrepreneurs and artisans, illustrating how passion and determination can lead to success and positive change.